Sao Paulo State Department of Culture and the Creative Economy

Mission:

To promote the growth of art, culture and the creative economy.

To boost the sector’s contribution to Sao Paulo and Brazil’s development.

Culture: A Priority in the State of Sao Paulo

Total invested by the Government (budget) from 2019 to 2022:

BRL 4,082,405,888

How many units in the capital: 38

17 (museums) + 3 theaters + 11 cultural production units + 2 cultural centers + 3 cultural workshops + 2 libraries

How many units outside the capital: 10

5 (museums) + 3 theaters + 2 cultural production units

Artistic bodies: 5

How much direct investment in historical heritage:

Total invested – R$ 124,911,268.85 / Total State investment: 109,416,402.74 (some projects have investments from the FDD, FID and the Rouanet Act)

How many museums have been restored: 14 restored or underway (Museu das Moncões, Capela Nossa Senhora do Rosario, Museu Cesario Mota, Museu Afro Brasil, Catavento Cultural, Museu da Lingua Portuguesa, Pinacoteca, Pinacoteca Contemporanea, Museu da Imigracao, MIS, MIS Experience, Museu do Futebol, Museu do Cafe, Casa das Rosas).

How much invested in development programs: R$714,158,795.38

Department Museums

Sao Paulo has 22 museums in the capital and cities outside that are dedicated to literature, science, minorities, immigration, sacred art, design, soccer, poetry, and much more.

Casa das Rosas – Sao Paulo – 121 items

Casa Guilherme de Almeida – Sao Paulo – 8,757 items

Casa Mario de Andrade – Sao Paulo

Estacao Pinacoteca – Sao Paulo

Memorial da Resistencia – Sao Paulo

Museu da Imagem e do Som – Sao Paulo

MIS Experience – Sao Paulo

Museu Afro Brasil – Sao Paulo – 3,094 items.

Museu Catavento – Sao Paulo – 250 installations – 12,000 square meters of floor space

Museu da Casa Brasileira – Sao Paulo – 875 items

Museu da Diversidade Sexual – Sao Paulo

Museu da Imigracao – Sao Paulo – 12,232 items

Museu da Lingua Portuguesa – Sao Paulo

Museu de Arte Sacra – Sao Paulo – 15,421 items

Museu do Futebol – Sao Paulo

Paco das Artes – Sao Paulo

Pinacoteca do Estado – Sao Paulo – 10,583 items

Outside the state capital:

Museu Casa de Portinari – Brodowski – 656 items

Museu do Cafe – Santos – 2,145 items

Museu Felicia Leirner – Campos do Jordao

Museu India Vanuire – Tupa – 20,617 items

Museu das Moncões – Porto Feliz

Heritage conservation

Promoting and protecting historical and cultural heritage is to value, celebrate, and maintain a people’s identity.

• 20 preservation orders approved since the beginning of the administration, including the recognition of five Candomble (an Afro-Brazilian religion) areas, which were last protected in 1990

Highlights

• Batatais church, including the old Parish House and paintings by Candido Portinari
• Buildings in Higienopolis, in Sao Paulo
• Brodowski railroad station

Education

The Cultural Training Unit offers courses and manages public policies regarding cultural education in its various artistic manifestations, such as music, video, circus arts, multimedia, and literature.

Since the beginning of the administration, approximately eight million people have been assisted or participated in the Department’s training programs

• Tatui Conservatory – 2,000 students
• Tom Jobim EMESP – 1,300 students
• Culture Production Units –
• Cultural Workshops – 99,234 (attended in 2021)
• Guri Project – 46,865 students attended
• SP School of Theater – 2,847 students attended

Highlight

The Guri Project is Brazil’s largest socio-cultural program, and offers out-of-school courses in music, making musical instruments, choral singing, music technology, string and wind instruments, keyboards and percussion for six to 18 year-olds.

Project Guri: 384 centers

Young people attended: 46,865

Cities served: 291

The implementation of the #CultureAtHome platform

On April 20, 2020, the Department of Culture and the Creative Economy launched the streaming and video-on-demand platform #CultureAtHome, a permanent service that aims to expand people’s access to quality cultural content, and further promote the work done by cultural institutions and artists.

In 18 months: 4 / 7

• 4,000 productions
• 7 million hits
• 2.5 million users
• 165 countries
• Paid work for 20,000 professionals in the sector

The Creative economy

Sao Paulo is Brazil’s capital of culture and entertainment

Culture accounts for 3.9% of Sao Paulo’s GDP. By comparison, culture accounts for 2.64% of national GDP. It creates 1.5 million jobs – almost a third of the 4.9 million jobs in the sector in Brazil.

• 3.9% of Sao Paulo State’s GDP
• 47% of Brazil’s creative economy GDP
• R$78.35 billion generated annually
• 1.5 million direct jobs

Investment in the Creative Economy

One-line introductory text

Large Creative Economy, Government, and Private initiatives

Feira das Feiras – Memorial da America Latina – post-pandemic. Model event

Arena Anhembi – R$ 500 million

Creative Industries Market in Brazil (MICBR)

Strategic events for the department

• Batalha de Rimas
• Encontro Paulista de Hip Hop
• Festa do Imigrante
• Festival de Arte para Crianças
• Festival Internacional de Inverno de Campos do Jordão
• Festival de Verão de Campos do Jordão
• Festival Literário de Iguape
• Festival Paulista de Circo
• Prêmio Governador do Estado para a Cultura
• Revelando São Paulo (incluindo Viola Caipira)
• Semana Guiomar Novaes
• Virada Cultural Paulista / ViradaSP Online

Large private events

BIENAL DE ARTES DE SÃO PAULO

BIENAL DO LIVRO CARNAVAL

FAVELAFEST

FESTCAMPOS

FESTIVAL INTERNACIONAL DE INVERNO DE CAMPOS DO JORDÃO

LOLLAPALOOZA BRAZIL

MOSTRA DE CINEMA DE SÃO PAULO

POPLOAD FESTIVAL

REVELANDO SP

RODEIO DE BARRETOS

SP ARTE

SP GASTRONOMIA

VIRADA CULTURAL

VTEX DAY